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Now, I know this is YouTube affiliate Marketing Mastery, right, but you don't just have to use YouTube

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or affiliate links and affiliate marketing, something that's very, very similar to affiliate marketing.

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Is SIPA marketing OK?

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And that's cost per acquisition.

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That's what KPA stands for.

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So cost per acquisition marketing.

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OK, and they're very, very similar in the next lecture.

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Specifically, I have a question from a student where I'm actually going to break that down specifically.

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So it'll be a lot like the Ask Brian S. toward the end of the course where I kind of answer the most

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frequent student questions so I can preemptively kind of attach them and answer them for students like

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you.

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Obviously, I'm going to take this one from Ask Brian.

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I'm going to post it as the next lecture in this course, because it's going to outline the differences

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between CPA and affiliate marketing specifically.

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But all you really need to know, kind of in a nutshell, I'll break it down a little bit more in depth

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in the next video for you.

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But all you really need to know is affiliate marketing is you're getting the you're you're getting a

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commission and a referral bonus for recommending a customer to a company's product or service.

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So if I tell you, hey, this this this phone is incredible.

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This is a bad example.

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This iPhone is incredible.

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And I have an affiliate link for this iPhone.

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Right.

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And I get you to sign up and purchase this iPhone through my affiliate link.

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I get a commission for referring that sale right now.

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On the other hand, for KPA marketing, if Apple, the maker of this iPhone, was to say, we've set

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up a landing page for you, for everybody, that you get to submit their email through that landing

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page, we've identified that maybe they've gone out and they can convert two out of every hundred people

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that sign up.

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Right.

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So that they've already identified what a potential lead or somebody that signs up their email through

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the landing page is worth them.

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Right.

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And they've identified what they're willing to pay a CPA marketer like myself for you, which is very,

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very similar to affiliate marketing for that actual lead.

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Right.

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So that they're still profitable.

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So in CPA marketing, I'm simply recommending somebody to sign up their email or give information to

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a company and become a lead for a company or a potential customer for that company so that Apple can

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then send them offers and get them to potentially sign up and pay for an iPhone.

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Right.

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So the difference is you're referring leads versus an actual sale.

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OK, so with the actual sale, obviously you're going to an affiliate marketing.

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You're going to get paid a lot more because you're already converting the sale.

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You're giving them the customer.

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Right.

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You're going to get paid a lot less with CPA because you're not actually converting a sale yet.

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You're just referring to a potential customer or a lead, so to speak.

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Right.

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So with CPA, your conversion rates will be a lot higher usually, but your payouts and your commissions

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will be a lot lower.

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OK, so those are the benefits and the drawbacks of both CPA and affiliate marketing.

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Like I said, I'll tie it into the next lecture specifically where I answer a student question for you.

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Again, to reiterate and make sure that you understand it, but all you really need to know is you don't

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just have to use affiliate marketing.

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You can get away and build your entire business with just filia marketing.

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If you want to ignore CPA marketing, that's totally fine.

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Right?

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But you don't just have to stop there.

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You can also add CPA marketing to your metaphorical toolbelt.

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Right.

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And make more money referring CPA marketing leads, CPA marketing links and stuff like that in your

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descriptions as well.

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Just kind of give yourself another metaphorical tool in your marketing tool belt.

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So I hope that that helps.

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Obviously, in the next lecture, we're going to tie in specifically what the differences are again.

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And then I'll recommend you my top 10 CPA networks in the next lecture after that.